Thoughts on Plein Air Events and re-cap of LGPA.
While I am also wishing to share with you a bit about the process of participation, I will be using the Los Gatos Plein Air as my model and what to expect, and perhaps offer up a few pointers for those who are curious on how they work. Los Gatos Plein Air is still my personal favorite plein air event. I say this because it is so much of a reunion of friends, family, and collectors who come out to say "Hi" as well as the familiar landscape from my childhood that evokes a sense of belonging. I have painted for dozens of plein air events over the past 7-8 years that have given me many great experiences, and exposure from which to write a novel, but this one I return to year after year. It is run by the incredible Los Gatos Morning Rotary Club.
Each event has it's own personality unique to the area and culture of the region. First of all, there are the simply organized, non-juried, fun community events that are run on a shoestring budget by a small grass-roots volunteer group. These events offer up a loose and relaxed pace, with the opportunity to paint alongside all levels of artists. I would consider them the hidden gems of plein air. These community events often offer the opportunity to hang the work in a park, a group center or even perhaps in an old stable for a weekend. It's that simple.
The juried shows offer a varying level of participation. From my experience, the level of artist is equal to the level of sales and award purses, if available. For example, if an event that has beautiful scenery to paint from, but low sales and awards, the event could potentially die out or attract less experienced participants. These events are still worth it simply for the joy of painting as I often consider this level of event to be sort of a painting getaway with like minded artists. Potentially, the artist's expenses may not likely to be covered with no, or low sales, which is why I'd nearly consider it a painting getaway. An artist has to weigh in the expenses of gas, car rental, food, housing, and perhaps the shipment of gear, commissions and the cost of a flight can make participation a gamble if there are low sales. This has happened to me and it's a ego crusher I tell ya. Unless you have sales, well then, I'd say it's definitely a great event much like Los Gatos Plein Air.
Then there is the level of plein air events where some 150+ eager volunteers are all serving for a higher cause, offering large prize purses along with high volume of sales that attract the attention of a higher end competitive artist, which in turn attracts the higher end collector. It is a win-win situation, making for more competitive entries than there are spots available.
Finally, there is the level of plein air event where the artist is "invited" to participate. There is no jurying process, there is no application fee, there is simply a "yes" or "no" approval by the artist. My guess is the event organizers search these artists either by plein air participation, publicity and marketing, national exposure or gallery representation. I'd consider an invitation to be a huge honor and privilege because the artists are sought after professionals and the event is marketing to their distinguished collector base. Usually these events are much like the level described above with all the support along with the artist recognition.
So back to Los Gatos.... I flew into San Jose, CA. a few days ahead of the event to allow myself time to acclimate and scout out my areas from which to paint. This often saves on painting time and frustration of where to park, paint and pee. Yes, the 3P's are a must in this industry, but I digress... Juried events usually start off with a canvas stamping on the back of your panels. Some events don't even care to stamp a canvas, while other events use the dated stamping process to prove that the piece was actually painted during that particular event. It also serves as proof that you are a juried artist in the event. Los Gatos provides host families for those artists who have come from a great distance. This is such a welcomed relief on many levels because it reduces costs for the artist, as well as offers up an opportunity to know a resident and learn a bit about the area. All of my past hosts have been wonderfully supportive and exceptionally helpful and generous with their homes.
Tuesday
(2 paintings)
I figure 3 out of 10 paintings will make the cut, so I recommend stamping more panels than frames available. Pictured below is the second stop of the day, located above the Santa Clara valley, hidden under some California Oaks that offered protective shade.
Wednesday
(3 paintings)
One of my pre-scouted locations, I had decided to paint the view of the valley as seen through a vineyard. So, I headed up to Mountain Winery with my friend and artist participant Tonya Zenin. We had the direct sun on us as well as being up higher in the atmosphere which means plenty of sunscreen. I recommend the spray on sunscreen as you won't have to wipe off that greasy film from your hands as well as application is a snap. Tonya and I painted the very same scene, but with completely different interpretations...as well as a few really great laughs about artistic life.
After a quick snack, Tonya and I wanted to catch some late afternoon lighting, and I had wanted to return to a site where I had painted once before. I loved how the afternoon light warmed up the oaks on the distant hill as well as a lot of dramatic shadows and light.
When the schedule of events is published to the participating artists, I always plan on a day of framing or at least divide it out as I go along. When I do frame throughout the span of the event, I usually plan it during the mid-day while the light is the least attractive. It gives me time to settle down, focus, as well as get the most difficult part of my job done. Framing pastels is not an easy chore and this is why you will see very few pastels in plein air competitions. I have made it easy on myself by pre-assembling the glass, spacers and wiring long before I leave my home. Depending on the distance of the event, I may have to ship my frames and gear at great expense ahead of time, and other times the frames come along with me in my car. For long distance events, I use Optium Acrylic Museum grade glasing because of it's anti-reflection, weight, scratch resistant and anti static qualities. It also has a price three times the average cost of glasing. I love the stuff because I don't have to worry about a broken, chipped piece of glass to replace on location and the weight and handling is not a worry. I ended up framing 7 pieces plus we were allowed to bring one studio piece from home. I had 8 total for sale and it was looking like a solid body of work. Framing all my work in like-style frames gives the appreciating public the feeling of consistency, or a story line...like it was created by the one artist.
Around 5:00, each artist turned in one favorite piece at the VIP Gala. After that, it was celebration time!
The Friday night VIP Gala had plenty of room to move about and the work was displayed with integrity. One display panel per painting with it's own light to illuminate each work made for nearly 50% of the pieces sold. There was adequate, delicious food and the general flow of the Gala was welcoming and roomy. Everyone had a wonderful time. Less tickets were available for purchase, but at a higher price that perhaps this created room for more serious collector attendance. Each artist selected their favorite piece out of the 32 pieces submitted for the prestigious "Artist's Choice" award. Sorry I do not have the information on the piece, but it was my favorite one for sure!
Up bright and early, we had to deliver and hang our body of work in the park. Each artist has to fill in all the paperwork: Inventory number, title, size, medium, contact info, artist name and price. I like to do this logistical work ahead of time while I am framing because turning in the work is often a chaotic and confusing time, so mistakes can happen. The Saturday sale was smooth and very well attended, and the weather cooperated too! In years past, we have had torrential rain, baking 105 degree heat, and more baking heat. This year the weather was definitely Californian!
Labels: Calero Resevoir, Coleman barn, Door County Plein Air 2014, LGPA, Los Gatos, Los Gatos Coffee Roasting Co., Los Gatos Morning Rotary Club, Mountain Winery, plein air, plien air competitions, Tassels






















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